ABOUT US

Over half of American workers work for or own a small business. Our team has been in both situations both as employee and business owner. Our family has been been involved with and owned small, local businesses for 3 generations: pizza shops, a sign shop, a hair salon, an irrigation company, restaurants, hardware stores, construction companies, and a pub. 


We know the struggle of small businesses. You wear many hats, if not all of them. Our goal is to not to just help your business survive, but help your business thrive, and not do it alone. We are here to assist you in improving your online presence, and the result will be more clients patronizing your business. We want to partner with you for many years, and grow together.

Luke Ireland

After a career in law enforcement as a detective, I wanted to start my own business. During my research on how to market my new company, I realized that I liked the challenge of marketing more. So I studied and leaned everything I could about marketing, SEO, social media manangement, etc.


I still use my investigative skills, to learn why one company is at the top, and others are lacking. I take that research and winning formula and apply it to my clients' digital footprint. "Success leaves clues."


I have family that owned and still own small businesses. I watched them struggle. Now my passion is to help small, medium and large businesses, those that are struggling and those that want to scale operations, grow.

Vinny Mercadante

Vinny joins Shamrock Marketing after a successful stint at a staffing agency. As Senior Account Executive, Vinny wears many hats. He oversees the outbound marketing efforts of Shamrock. He also is the manager of our Client Success team, ensuring that customer satisfaction is at the forefront of all our efforts.


Vinny graduated from FSU and excelled on the lacrosse club. He is the Offensive Coordinator for The Universty of Tampa Lacrosse Club. Vinny also trains and gives private lacroose lessons, focusing on face off skills.